Marketing Events Manager (1183)

Introduction
Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.

Since our founding in 2010, technology innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMax™, Axtria InsightsMax™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning and manage end-to-end commercial operations.

With customers in over 75 countries, Axtria is one of the largest global commercial solutions providers in the Life Sciences industry. We continue to win industry recognition for growth and are featured in some of the most aspirational lists - INC 5000, Deloitte FAST 500, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

We're seeking an Event Marketing leader passionate about supporting growth, driving brand awareness, and creating great experiences for prospects, customers, and recruits. This high-visibility role enables you to collaborate with all levels and groups across the organization while also being hands-on in bringing each event to life. You should be results-driven, focusing on growing new business and retaining existing customers.

Your day involves collaboration with the line of business and go-to-market teams, where you will plan and execute all event experiences (live and virtual) to create comprehensive thought leadership for customers and prospects. You bring a blend of tactical expertise, superior project management skills, and a strategic perspective around events and the audiences who attend them.
This role requires a seasoned event professional to manage industry and company-hosted experiences across North America. To achieve a fully integrated events program, you will align closely with the global marketing team (campaigns, content, web, and design.)

Hybrid onsite: (Must be three days onsite - Berkeley Heights, NJ)
RESPONSIBILITIES: 

• Utilize exceptional project management skills to deliver events aligned with the overall marketing strategy.
• Serve as a strong leader with effective communication skills and an outcome-driven mindset - utilizing the full event pipeline across audience acquisition to customer retention efforts - whilst maximizing lead and data capturing and reporting.
• Ensure all stakeholders work together to deliver a high-quality event with maximized ROI.
• Manage events from ideation to post-event analysis. Establish yourself as the event expert with Axtria marketing and business stakeholders.
• Manage and negotiate event contracts. Track and reconciliate budget.
• Effectively design and manage a holistic conference and event calendar. 
• Develop and produce detailed proposals for events (e.g., timelines, venues, suppliers, legal obligations, staffing and budgets). 
• Identify and secure speakers and develop guidelines for speaker and attendee participation. 
• Manage operations and logistics – event technology, marketing, signups, room layouts, workshops and demonstrations, AV, speaker needs, catering, collateral and giveaways, executive meetings, produce event related media (photo/video/audio).  
• Coordinate plans with sales, BD and other marketing team members to promote events and drive attendance, and work with the creative team to establish event branding and signage. 
• Develop and maintain strong relationships with event and technology vendors, hotels, convention centers, exhibit houses, entertainers, labor, and industry organizations. 
• Assist the marketing team with creative input and execution support in other areas including content, campaigns, graphics, videos, digital and social channels. 

QUALIFICATIONS: 

• Bachelor’s Degree required; Marketing, Communications, or Hospitality degree preferred. 
• A minimum of 8 years designing, planning and/or managing events, conferences, and/or trade shows – both live and virtual. 
• Experienced with developing, executing and tracking results tied to multi-touch marketing plans and events.
• Experience delivering virtual events across time zones and geographies.
• Experience with online platforms, e.g., Zoom Webinar, CVENT
• Able to shift gears between thinking and doing across a range of marketing activities like in-person events, virtual experiences, and lead generation activations.
• Experienced with ROI/financial analysis and lead tracking of events programs.
• 2+ years people management experience.
• Excellent communication skills, written and verbal, with the ability to interact with all levels of leadership.
• Creative thinker and fast learner, ability to communicate ideas effectively. 
• Ability to travel as needed. 

Location and Other Requirements

• Must be willing to work in hybrid model (2-3 days commute to office).

For USA applicants: Axtria is an EEO/AA employer M/F/D/V. We offer attractive performance-based compensation packages including salary and bonus. Comprehensive benefits are available including health insurance, flexible spending accounts, and 401k with company match. Immigration sponsorship will be considered.