Omnichannel/Digital Analytics Lead (1186)

Berkeley Heights, NJ
Full Time
Omnichannel
Senior Manager/Supervisor

Introduction

Axtria is a leading global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.

Since our founding in 2010, innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMax™, Axtria InsightsIQ™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable clients to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations.  We work with over 100 Life Sciences companies, many with multiple engagements globally across 75+ countries. We continue to win industry recognition for growth and are featured in some of the most aspirational lists – INC 5000, Deloitte FAST 500TM, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

Axtria is looking for exceptional talent to join our rapidly growing global team. People are our biggest perk! Axtria is recognized for its organizational culture in both US and India, including certification by the Great Place to Work® Institute.  Our transparent and collaborative culture offers a chance to work with some of the brightest minds in the industry. Axtria Institute, our in-house university, offers the best training in the industry and an opportunity to learn in a structured environment. A customized career progression plan ensures every Axtrian is setup for success and able to do meaningful work in a fun environment. We want our legacy to be the leaders we produce for the industry. Will you be next?

The Omnichannel/Digital Marketing Analytics Lead will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels to optimize campaign performance and drive business growth. This mid-level position requires both analytical expertise and strategic thinking to transform data insights into actionable recommendations. Experience managing an analytics delivery team is a must. This position reports to the Senior Director, Omnichannel and works closely with marketing, analytics and business intelligence teams.

Key Responsibilities

  • Collect, process, and analyze data from multiple digital platforms including social media, search, display, email, and website analytics
  • Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
  • Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
  • Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
  • Maintain and improve tracking systems to ensure accurate data collection and reporting
  • Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics

Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
  • ~10 years of experience in digital marketing analytics or related role
  • Pharma and/or Life Sciences experience is a plus
  • Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager) and third-party services (Crossix, AIMXR)
  • Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
  • Experience with spreadsheet applications and data manipulation
  • Excellent analytical and problem-solving skills
  • Strong communication skills with ability to translate complex data into clear insights and recommendations
  • Attention to detail and commitment to data accuracy

Preferred Skills

  • Experience with tag management systems
  • Understanding of statistical concepts and A/B testing methodologies
  • Familiarity with marketing automation platforms
  • Digital marketing certifications (Google Analytics, Google Ads, Meta Blueprint)
  • Knowledge of SQL, Python, or R for data manipulation and analysis

What We Offer

  • Competitive salary and benefits package
  • Professional development opportunities
  • Collaborative work environment
  • Opportunity to make a significant impact on business growth through data-driven insights

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